Naming Services evaluated across whether you can lose the name, onchain registry or company namespace, does your wallet resolve it without a plugin, and published price and renewal terms.
EN
#1 of 7 · published ranking
ENS (Ethereum Name Service)
81ChainChoice Score
4199
Why it leads
Best in the pool on ownership durability and registry decentralisation
#1 overall·computed before any payout data is seenOverall
EN
ENS (Ethereum Name Service)
Onchain .eth registry on Ethereum mainnet; annual renewal required
Leads the pool on Onchain registry or company namespace
81ChainChoice Score · first of 7
4199
Catalog strengths
Does your wallet resolve it without a pluginOnchain registry or company namespacePublished price and renewal terms
Why it leads
Best in the pool on ownership durability and registry decentralisation
17 points ahead of Base Names (Basenames): +7.8 pts registry decentralisation, +4.7 pts resolution reach
Provider states broad availability
Evidence
4/4
criteria scored · no receipt file
Margin
+17
over Base Names (Basenames), ranked #02
Rank stability
Firm
#1 holds when every published criterion is moved ±1
Jurisdiction
Global
no restricted market on record
Score breakdowntick = pool best
Ownership durability7/10
Registry decentralisation9/10
Resolution reach10/10
Cost transparency9/10
Ranking-blind · a guided run tailors this to your size, custody & jurisdiction
#ProviderScoreEvidenceKey strengths
2−17
Base Names (Basenames)
Base Names (Basenames)
no receipt file
Does your wallet resolve it without a pluginPublished price and renewal terms
3−1
3DNS
3DNS
no receipt file
Does your wallet resolve it without a pluginPublished price and renewal terms
4−2
SN
SNS (Solana Name Service, formerly Bonfida)
no receipt file
Whether you can lose the namePublished price and renewal terms
5−8
LE
Lens Usernames (formerly Lens Handles)
no receipt file
Whether you can lose the nameOnchain registry or company namespace
6−1
SPACE ID
SPACE ID
no receipt file
Onchain registry or company namespaceWhether you can lose the name
7−1
Unstoppable Domains
Unstoppable Domains
no receipt file
Whether you can lose the nameDoes your wallet resolve it without a plugin
Ranking-blind — order computed before any payout data is joined
Below the table
How this ranking works
Everything the table draws on continues here: how firm the #1 is, the per-criterion arithmetic behind each score, who pays ChainChoice, and the full guide to choosing.
Direct answer
What is the best naming services in 2026?
ENS (Ethereum Name Service) ranks #1 overall for naming services on ChainChoice. Onchain .eth registry on Ethereum mainnet; annual renewal required. It holds that rank under an affiliate-blind methodology scored across 4 published, weighted criteria — the code that ranks providers physically cannot read affiliate payouts (CI-enforced), so a payout can't move a rank. The verdict re-computes on every fee change, incident, or regulatory action; full reasoning and the audit receipt are below.
Best picks
Best naming services in 2026
The right naming service depends on how you could lose the name, which the two business models in this category answer completely differently. One sells an annually renewed registration that expires if you stop paying; the other sells a 'lifetime, no renewal' domain whose permanence depends on the company continuing to exist and honour it. Both are defensible, and only one matches what most buyers assume they are buying. After that: does your wallet resolve it without a plugin, and can the name be reclaimed on a trademark claim?
Best overall
EN
ENS (Ethereum Name Service)
Onchain .eth registry on Ethereum mainnet; annual renewal required
Data checked Sep 2026
Onchain .eth registry on Ethereum mainnet; annual renewal required. Strongest on does your wallet resolve it without a plugin (10/10): The only name in this set that three competing registries chose to interoperate with rather than replace: base.org/names states "Basenames are built on the decentralized, open source ENS protocol", 3dns.box states under "Built-in ENS Support" that "With 3DNS, your domain name doubles as an ENS name", and SPACE ID's docs say "The BNB Domain Name Service is built on the foundation of ENS." Weakest on whether you can lose the name (7/10): You can lose it by forgetting, not by being taken: docs.ens.domains/registry/eth documents a hard annual expiry, a 90-day grace period, then a 21-day Dutch auction opening near $100M USD. Against that, there is no vendor-side revocation clause anywhere in the model — ENS support states "the contracts have no function that would let anyone else move it, take it back, or hand it to someone else." Published price: Annual fee by name length, set in USD and paid in ETH on Ethereum Mainnet — "Annual .eth pricing by name length: $5, $160, or $640. Paid in ETH on Ethereum Mainnet, plus gas — no other cost."
Best for: Does your wallet resolve it without a plugin — 10/10
Why this score4 published criteria · leads every one
Published criterionWtScore, and the best hereGap/10Pts
Whether you can lose the name9.6·79.0
Onchain registry or company namespace6·97.2
Does your wallet resolve it without a plugin6·108.0
Published price and renewal terms2.4·92.9
Σ methodology points27.0/32
Each bar is the score on that criterion’s own 0–10 scale, never rescaled to the pool. The dark line is the best any product here reached on that axis. Wt is the most the criterion can add to the 86-point weighted total. Pts is weight × score × 32; the sum is the methodology score, and each weighted point behind the leader costs 2.6 on the displayed score. how these are weighted
Considered and not ranked
7 products we looked at and left out
A shortlist is only honest if it says who it turned away. Each of these was assessed against the same published criteria as the ranked table and excluded for a stated reason — not overlooked.
We assessed 11 products here and rank 4 — 36% of what we looked at. That share is of the products we assessed, not of the category: how many exist is not something we can count, so we do not claim a number for it.
Avvy Domains (.avax)· No longer operatingNameStone· No longer operatingFarcaster (fnames / Farcaster usernames)· Ranked elsewhereHandshake (HNS)· No longer operatingNamecoin (.bit)NamefiSuiNS (Sui Name Service, .sui)
Why it ranks first
Why ENS (Ethereum Name Service) leads this category right now
Onchain .eth registry on Ethereum mainnet; annual renewal required. Strongest on does your wallet resolve it without a plugin (10/10): The only name in this set that three competing registries chose to interoperate with rather than replace: base.org/names states "Basenames are built on the decentralized, open source ENS protocol", 3dns.box states under "Built-in ENS Support" that "With 3DNS, your domain name doubles as an ENS name", and SPACE ID's docs say "The BNB Domain Name Service is built on the foundation of ENS." Weakest on whether you can lose the name (7/10): You can lose it by forgetting, not by being taken: docs.ens.domains/registry/eth documents a hard annual expiry, a 90-day grace period, then a 21-day Dutch auction opening near $100M USD. Against that, there is no vendor-side revocation clause anywhere in the model — ENS support states "the contracts have no function that would let anyone else move it, take it back, or hand it to someone else." Published price: Annual fee by name length, set in USD and paid in ETH on Ethereum Mainnet — "Annual .eth pricing by name length: $5, $160, or $640. Paid in ETH on Ethereum Mainnet, plus gas — no other cost."
Best for
Does your wallet resolve it without a plugin — 10/10
Main tradeoff
ENS Labs cancelled Namechain — the ZK rollup announced in 2024 specifically to make .eth registration cheap — on 6 February 2026, and moved ENSv2 to Ethereum mainnet only (theblock.co/post/388932). Registration therefore stays a two-transaction L1 operation with L1 gas indefinitely. Separately, the $5/year headline is per-year and the clock does not stop: an .eth name is rented, and a 90-day lapse plus a 21-day auction is all that stands between you and someone else owning your payment address.
Verify before signup
Annual fee by name length, set in USD and paid in ETH on Ethereum Mainnet: 'Annual .eth pricing by name length: $5, $160, or $640. Paid in ETH on Ethereum Mainnet, plus gas — no other cost.' (5+ characters $5, 4 characters $160, 3 characters $640). 'Renewals use the same fee table as registration — $5, $160, or $640 a year, depending on the name length.' After expiry: 'Grace period (90 days after expiry). Anyone can extend at the standard renewal price — extending only keeps the name with its previous owner. Nobody can register it.' Then a temporary premium that 'starts at $100 million and falls to $0 over 21 days.' Registration is a commit-reveal: the docs say you commit, 'wait 60 seconds, and then call the register function', so two L1 transactions, each paying gas.
Recommendation summary
What should decide this category
Would you rather renew annually and keep control, or pay once and trust a company to persist?
Which chain and wallet must resolve this name without the user installing anything?
Is your next step about using naming services, or do you still need a wallet, exchange, or bridge decision first?
Quick picks
Strong options in this category
Start with the lead choice first, then use the shortlist only if you still need a challenger or stronger fit for a specific setup.
Best overall
EN
ENS (Ethereum Name Service)
Onchain .eth registry on Ethereum mainnet; annual renewal required
Onchain .eth registry on Ethereum mainnet; annual renewal required. Strongest on does your wallet resolve it without a plugin (10/10): The only name in this set that three competing registries chose to interoperate with rather than replace: base.org/names states "Basenames are built on the decentralized, open source ENS protocol", 3dns.box states under "Built-in ENS Support" that "With 3DNS, your domain name doubles as an ENS name", and SPACE ID's docs say "The BNB Domain Name Service is built on the foundation of ENS." Weakest on whether you can lose the name (7/10): You can lose it by forgetting, not by being taken: docs.ens.domains/registry/eth documents a hard annual expiry, a 90-day grace period, then a 21-day Dutch auction opening near $100M USD. Against that, there is no vendor-side revocation clause anywhere in the model — ENS support states "the contracts have no function that would let anyone else move it, take it back, or hand it to someone else." Published price: Annual fee by name length, set in USD and paid in ETH on Ethereum Mainnet — "Annual .eth pricing by name length: $5, $160, or $640. Paid in ETH on Ethereum Mainnet, plus gas — no other cost."
Best for: Does your wallet resolve it without a plugin — 10/10
Whether you can lose the name · 40%
7/10
Onchain registry or company namespace · 25%
9/10
Does your wallet resolve it without a plugin · 25%
10/10
Published price and renewal terms · 10%
9/10
Quick pick
Base Names (Basenames)
Base Names (Basenames)
ENS-protocol names on Base L2, issued by Coinbase, priced in ETH
ENS-protocol names on Base L2, issued by Coinbase, priced in ETH. Strongest on does your wallet resolve it without a plugin (7/10): base.org/names states these names "can be used when connecting to onchain apps, and sending and receiving on Base and any other EVM chain", and the Basenames README describes "An L1 resolver enabling cross-chain resolution for the base.eth 2LD" — so resolution rides the ENS resolution path wallets already implement, rather than needing a plugin. Below ENS itself because the reach is inherited from ENS and depends on Coinbase's CCIP gateway. Weakest on onchain registry or company namespace (4/10): "Basenames are built on the decentralized, open source ENS protocol" (base.org/names), which is a real credit. But it is a namespace issued on a single Coinbase-operated L2: the README describes "A permissioned contract which manages registration payment", and on 14 September 2026 the BaseRegistrar and the registrar controller both reported the same owner on-chain, 0xf9BbA2F07a2c95fC4225f1CAeC76E6BF04B463e9, an address with no contract code. Published price: Annual fees quoted in ETH, not USD: 3 characters 0.1 ETH; 4 characters 0.01 ETH; 5-9 characters 0.001 ETH; 10+ characters 0.0001 ETH.
Best for: Does your wallet resolve it without a plugin — 7/10
Whether you can lose the name · 40%
6/10
Onchain registry or company namespace · 25%
4/10
Does your wallet resolve it without a plugin · 25%
7/10
Published price and renewal terms · 10%
6/10
Quick pick
3DNS
3DNS
Real ICANN domains tokenized as ERC-721 on Optimism, annual renewal
Real ICANN domains tokenized as ERC-721 on Optimism, annual renewal. Strongest on does your wallet resolve it without a plugin (8/10): Real ICANN domains resolve in every browser, and wallet reach is borrowed from ENS — 3dns.box states under "Built-in ENS Support" that "With 3DNS, your domain name doubles as an ENS name". Weakest on onchain registry or company namespace (4/10): Onchain only at the ownership layer. The FAQ states "3DNS manages an offchain domain registrar that mirrors the onchain domain records." and the homepage says "3DNS partners with an ICANN accredited registrar to initiate your domain registration off-chain, then securely tokenize it" — so the registry of record remains ICANN's and the token is a wrapper over a conventional registration. Published price: Per-TLD annual price plus a flat tokenization fee: ".com 8.75 / year + $6 tokenization fee"; ".xyz 2.59 / year + $6 tokenization fee"; ".io 38.79 / year + $6 tokenization fee"; ".finance 20.79 / year + $6 tokenization fee".
Best for: Does your wallet resolve it without a plugin — 8/10
Whether you can lose the name · 40%
5/10
Onchain registry or company namespace · 25%
4/10
Does your wallet resolve it without a plugin · 25%
8/10
Published price and renewal terms · 10%
6/10
Quick pick
SN
SNS (Solana Name Service, formerly Bonfida)
Solana name registry migrating .sol to .sns; one-time payment, no renewal fees today
Solana name registry migrating .sol to .sns; one-time payment, no renewal fees today. Strongest on whether you can lose the name (6/10): The Migration FAQ says "The upgrade is designed so that you do not lose your domain." but qualifies the no-renewal promise — "There are no renewal fees today. That may change if .sol becomes an ICANN top-level domain, and we would share details in advance." — and reserves a right to exclude names from the migration: "We may exclude a domain from the snapshot, or be unable to deliver a matching new .sol domain, where that is necessary to comply with applicable law or with a court, regulatory or law-enforcement order, where the domain has been credibly reported in connection with a scam or hack". The Terms add that registrations "do not constitute legal ownership, property rights, or exclusive rights enforceable in any jurisdiction." Weakest on does your wallet resolve it without a plugin (4/10): A name bought today is a .sns name, and the FAQ says "Until support is available, your app may show your previous .sol name instead of .sns, or fail to resolve a .sns domain." Nothing in this comparison built on or integrated SNS: Base's naming layer chose ENS (base.org/names) and 3DNS integrates ENS (3dns.box), neither mentions SNS. Published price: one-time registration priced in USD and paid in a token of your choice: 1 character $750, 2 characters $700, 3 characters $640, 4 characters $160, 5+ characters $20.
Best for: Whether you can lose the name — 6/10
Whether you can lose the name · 40%
6/10
Onchain registry or company namespace · 25%
5/10
Does your wallet resolve it without a plugin · 25%
4/10
Published price and renewal terms · 10%
6/10
Frequently asked
Questions people ask before choosing naming services
What counts as a naming service?
A naming service maps a human-readable name to an address. The differences that matter are not the suffix but the ownership model: whether the registry is a permissionless onchain contract or a company database, and what mechanism could take the name back.
When should I explore naming services instead of another crypto category?
It matters most when the name carries value — a brand, a payment handle, an identity. At that point 'lifetime' versus 'renewable' stops being a pricing detail and becomes the whole question.
What matters most when choosing a naming service path?
How you could lose it, and whether the registry is onchain — 65% of the weight between them. Wallet resolution follows, because a name nothing resolves is a collectible rather than an address.
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How this ranking is built
Reviewed on how you could lose the name, whether the registry is onchain or a company namespace, whether your wallet resolves it without a plugin, and published renewal terms.
Data checked Sep 2026 · Independent rankings · We show our work
Not financial advice · For informational purposes only · Always do your own research
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