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Organisation

ENS

3 placements on ChainChoice under ENS, each scored against its own category's pool and criteria — #1 in 2 of them. The placements are not averaged and not ranked against each other: a #1 exchange and a #6 crypto card are two different products in two different markets.

Decentralised Identity
ENS (as identity layer)
Rank#1 OverallScore81

Leads the published order

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Naming Services
ENS (Ethereum Name Service)
Rank#1 OverallScore81

Leads the published order

View verdict
Web3 Apps
ENS (Ethereum Name Service)
Rank#4 OverallScore65

#1 in this category: Uniswap

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Decentralised Identity
How you can lose money here, and what the ranking scores
  • Custody failure (ENS (as identity layer) 9/10): whoever holds the assets loses or withholds them.
    Scored by Credential custody & revocation power · 30%
  • Regulatory failure (ENS (as identity layer) 9/10): no licence where you are, or a forced market exit.
    Scored by Enforcement record & product continuity · 20%
  • Exit failure (ENS (as identity layer) 8/10): you cannot get out at par, on time, or with what is yours.
    Scored by Verification without the vendor · 25%
  • Information failure (ENS (as identity layer) 7/10): the number is wrong or bought, or your data leaks.
    Scored by Biometric & PII handling (documented) · 25%
Not assessed by this ranking: Liveness failure. A high place says nothing about these; the Methodology tab says what each means.
Naming Services
How you can lose money here, and what the ranking scores
  • Control failure: a key or vote changes the rules, freezes or mints.
    Scored by Whether you can lose the name · 40% (ENS (Ethereum Name Service) 7/10)
    Scored by Onchain registry or company namespace · 25% (ENS (Ethereum Name Service) 9/10)
Not assessed by this ranking: Contract failure, Regulatory failure, Execution failure, Exit failure. A high place says nothing about these; the Methodology tab says what each means. Also scored, as cost, quality or a summary of several families: Does your wallet resolve it without a plugin (25%), Published price and renewal terms (10%).
Web3 Apps
How you can lose money here, and what the ranking scores
None of this ranking's criteria scores a way of losing money; the families that apply are listed below as not assessed.
Not assessed by this ranking: Contract failure, Control failure, Regulatory failure, Execution failure, Exit failure. A high place says nothing about these; the Methodology tab says what each means. Also scored, as cost, quality or a summary of several families: Use-case fit (30%), Ecosystem fit (24%), Operating style (22%), Confidence signal (24%).